Clothing Industry Training Authority is organizing a new course, The Basics of Mainland Marketing – Official Accounts and Xiaohongshu, on 23 Jan 2024. This course aims to enable participants to learn how to use various types of public accounts and Xiaohongshu to operate clothing brands and marketing.

The Basics of Mainland Marketing – Official Accounts and Xiaohongshu

Date: 23, 30 January 2024 (Tue)

Time: 19:00 – 22:00

Course content:

• Understand the major marketing platforms for entering the mainland market
• Understand the types of public accounts and understand how to use various types of public accounts for promotion and sales
• Get to know the unique “Xiaohongshu”
• Xiaohongshu brand management methods and operating techniques
• Xiaohongdian products on shelves and logistics operations

Language: Cantonese

Fee: $750

Online Application: https://www.cita.org.hk/en/student/course-application/online-application-form-for-short-course/

For details, please visit Clothing Industry Training Authority official website.

For enquiry, please contact Miss Ng (tel.: 2263 6323 / email: reika.ng@cita.org.hk)